Privacy Policy

Last Updated: 4th November 2024

Easel & Paw ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and disclose information collected through our website (the “Site”), including data used for marketing purposes with third-party platforms such as Google Analytics, Google Ads, and Meta Advertising.
By using our Site, you agree to the collection and use of information as outlined in this Privacy Policy. If you do not agree, please discontinue using the Site.

1. Information We Collect

We collect information in several ways, including:

Personal Information: Information you provide to us directly, such as your name, email address, phone number, and mailing address, especially when you make a purchase, sign up for newsletters, or contact us.
Automatically Collected Information: Information collected when you use our Site, including IP addresses, device information, browser type, and usage data. This is collected via cookies and similar technologies.

2. Use of Information

We use your information to:

Provide and improve our services, process transactions, respond to inquiries, and personalize your experience.
Send marketing communications, updates, and promotional content if you have opted in.
Analyze website traffic and user interactions on our Site through third-party tools, including Google Analytics and Meta (Facebook and Instagram) insights.

3. Marketing and Advertising

We use third-party advertising services to deliver tailored content based on your interests and browsing behavior. The data collected from these services is used to improve our marketing efforts and reach.

Google Analytics: We use Google Analytics to understand website traffic and user activity on our Site. Google Analytics collects data on Site usage, which helps us improve user experience and refine our marketing strategies. Data collected includes information such as how you interact with our Site, how long you stay on certain pages, and the type of device you use. Google may use cookies to gather this information. You can learn more about Google’s privacy practices at Google Privacy Policy.
Google Ads: We use Google Ads to serve targeted ads to users who may be interested in our products and services. Google Ads may use cookies or other tracking technologies to deliver personalized advertising to you. You can control your ad preferences by visiting the Google Ads Settings.
Meta Advertising (Facebook and Instagram): We use Meta Advertising tools to reach our audience on Facebook and Instagram. Meta may collect information about your interaction with our ads and your activity on our Site via cookies or similar tracking technologies. You can learn more about Meta’s privacy practices and how to adjust your ad preferences in Meta's Privacy Policy.

4. Sharing of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except as necessary to provide our services or when required by law. We may share your information with:

Service Providers: Third-party providers who assist us with website analytics, advertising, payment processing, and customer support.
Legal Obligations: We may disclose information in response to legal requests, such as subpoenas or court orders, or to protect our rights, safety, or property.

5. Your Choices and Rights

Opt-Out of Marketing Communications: You can opt out of receiving promotional emails by following the unsubscribe link in each email.
Cookie Preferences: You can manage cookie preferences or block cookies by adjusting your browser settings. Note that disabling cookies may affect Site functionality.
Ad Preferences: You can adjust your ad preferences for Google and Meta via their respective settings pages (links provided above).

6. Data Security

We implement appropriate security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

7. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy policies of every website you visit.

8. Children’s Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we may have collected information from a child under 13, please contact us, and we will take appropriate steps to delete the information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and the "Last Updated" date at the top will be revised. Your continued use of the Site after any changes constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us at:
Easel & Paw
Email: sarah@easelandpaw.com